Ralph Lauren and Epic Games releases New Digital Clothing Game Fortnite QouteCoin
New York City: Ralph Lauren and Epic Games Have Just Released Some New Digital Clothing Accessories for the Game Fortnite. The new digital clothes and the accessory line can be found in the Item Shop of the Fortnite metaverse game, which was made possible thanks to a collaboration between Epic Games and Ralph Lauren. Ralph Lauren will celebrate the debut of Fortnite by organizing a number of events for the gaming community. These events will include a Twitch Live-stream as well as co-hosting player tournaments and other activities.
Ralph Lauren Corporation (NYSE: RL), an American publicly listed fashion brand that has been in business for 55 years, has struck a strategic collaboration agreement with Epic Games, the company that is responsible for the creation of the incredibly successful video game Fortnite.
The Ralph Lauren and Epic Games alliance will result in the creation of a new digital apparel and accessories collection in the Fortnite Item Shop, as stated in a press release issued by the team on October 31. This will be accompanied by a physical apparel capsule that is inspired by the brand’s digital-first collection.
The well-known “Polo Pony” logo of the New York-based fashion brand Ralph Lauren has been reimagined for the very first time in the company’s more than half-century-long existence as part of Ralph Lauren’s most recent foray into the metaverse, which was accomplished through a partnership with Epic Games.
According to Ralph Lauren, the new collection, which is named Polo Stadium, is built on the idea of a digital-first capsule that is inspired by the aesthetic of gaming. According to the firm, the digital costumes were created with the intention of showcasing the creativity and workmanship that are characteristic of the brand. Additionally, physical copies of the collection will be made available.
The tangible pieces of the collection, which comprise a Ralph Lauren Polo tee shirt, a boot, and other things, will be available for purchase on RalphLauren.com beginning on November 2, 2022. This will be the only location where these goods will be sold. On November 5, the digital goods will become available for purchase in the Fortnite Item Shop.
Epic Games, the developer of Fortnite, has been making advances into the blockchain industry despite the fact that the game itself is not powered by blockchain technology. In September of 2022, the firm had a successful launch of its first game using non-fungible tokens (NFT).
More than 400 million people across the world are now logged in to their Fortnite accounts, which can be played on a variety of popular gaming platforms like PlayStation 4, Nintendo Switch, and others. The game was developed by Epic Games. There is little question that the agreement will substantially increase Ralph Lauren’s brand exposure among the younger generation of gamers.
Ralph Lauren will host a series of events designed to engage the gaming community to celebrate its partnership with Fortnite and the launch of its metaverse products. These events will include a Twitch Live-stream on November 3 and the Polo Stadium Cup Player Tournament in Fortnite on November 4. Both of these events will take place on November.
