Puma’s Metaverse Experience Will Include Real-World Sneakers
New York City: PUMA is the newest fashion powerhouse to enter the metaverse with the introduction of its Black Station experience. This event took place one month ago in honor of the company’s 75th anniversary. A “very own 3D spatial playground,” as PUMA puts it, is how the Black Station experience is described. A one-of-a-kind Web3 place that will provide the NFT community the opportunity to “experience the brand as they never have before.”
PUMA has joined other companies, such as Nike and Adidas, who have already hopped onboard the bandwagon of the metaverse in order to benefit on the rising interest in NFTs among the general population. PUMA has done this by developing its own Web3 space.
You Can Redeem A Real Pair Of Sneakers Through The PUMA Metaverse
In the instance of PUMA, the Black Station experience enables the brand to blend the real with the digital. Participants may link a crypto wallet and earn a Nitro Collection NFT and a PUMA Materializer NFT as a reward for participating in the event. While the latter may be burnt to redeem an actual pair of shoes beginning in the first quarter of 2023, the former gives holders access to premium brand NFTs.
According to the website of the firm, the NFT area known as Futrograde is a location in which fans of PUMA can experience the future of the brand via a variety of portals that each take you on a one-of-a-kind journey. To put it another way, it provides the customer with a digital version of the shopping experience.
The metaverse may be experienced by utilizing a specialized and interactive website. Visitors can use the mouse to navigate the site and visit numerous portals, where they will witness models walking down a runway while wearing a variety of PUMA items and engaging in other exciting activities.
Adam Petrick, the chief brand officer of PUMA, made the following remark when speaking on the occasion of the unveiling of the Black Station: “Twenty years ago, Black Station was PUMA’s home for our most original concepts in fashion. It seemed appropriate to bring back Black Station as a new doorway for digital exploration spanning fashion, sports performance, our legacy classics, and innovation given the frontiers that we are pushing in terms of both product design and digital.
The partnership sees PUMA join a host of other big companies producing tangible things coupled to digital assets, a move termed “phygitals.” Phygitals have been branded the future of retail.