(L-R) Pardon Mujakachi, Mohammed Drissi Melyani, Trixie LohMirmand, Maryam Al Mehairi and Ramez El-Serafy

(L-R) Pardon Mujakachi, Mohammed Drissi Melyani, Trixie LohMirmand, Maryam Al Mehairi and Ramez El-Serafy

GITEX AFRICA marks first international venture for world’s mega tech showcase, in partnership with Morocco’s Digital Development Agency.

New geographic launch spearheaded by KAOUN International, the overseas events organizing company of Dubai World Trade Centre.

Organizer says the time is now for Africa and urges the global tech community to “Go There”.

New York City: GITEX GLOBAL, the world’s mega tech showcase, is
embarking on a new journey into Africa, leveraging a 42-year legacy of connecting tech
titans, governments, start-ups, investors and global innovation hubs, to accelerate,
collaborate, and explore new ventures in the world’s rising tech continent.
The inaugural GITEX AFRICA will take place from 31 May-2 June 2023 in Marrakech,
Morocco, rallying the tech world’s attention to the vast potential of the globe’s youngest
continent, and shaping the vision for a more connected, sustainable, inclusive, and
tech-driven digital economy.


The landmark event is the first overseas venture for GITEX GLOBAL, the influential tech
brand trusted by international tech executives. It was announced today at a press
launch during GITEX GLOBAL 2022, which this year outran capacity at the Dubai World
Trade Centre venue to cross two million sq. ft. with more than 5,000 exhibitors from 90
countries.


GITEX AFRICA is launched in partnership with the Digital Development Agency (ADD),
a strategic public entity leading the Moroccan government’s digital transformation
agenda under the authority of the Moroccan Ministry of Digital Transition and
Administration Reform.


KAOUN International, the overseas events organizing company of Dubai World Trade
Centre (DWTC), will lead the partnership for this much awaited business endeavour in
the highly sought after tech region, officially launching the “Go There” global campaign
for GITEX AFRICA campaign today.


At the show’s official announcement and signing ceremony today, Mohammed Drissi
Melyani, General Director of the Digital Development Agency, said: “We are honored
to organize this event in a continent which is seeing great dynamic, economic and social
growth in many fields.

“Morocco is playing a crucial role to assist and support the development of Africa under
the leadership of His Majesty The King Mohamed VI and to link it economically to the
rest of the world. We are deeply engaged to contribute to the success of this first
edition of GITEX AFRICA and will work very hard to make it exceptional for us all.”
Trixie LohMirmand, CEO of KAOUN International and Executive Vice President of
Dubai World Trade Centre, organizer of GITEX, added: “The time for Africa is now.
Against a stuttering world tech market, Africa has risen and punched well above its
weight recently, with big tech investments rocketing and start-ups funding recording the
best year ever in 2021 at six times over the global average.


“It takes a lot to build and sustain an outstanding tech event. GITEX has a global
following of communities that trust the brand’s motivation in discovering new tech
geographies and marketplaces for greater empowerment and knowledge sharing in the
new generation economies.


“The Digital Development Agency Morocco is committed to accelerating wide scale
digital transformation of its society and the tech modernization of the wider African
continent. The unified commitment from the stakeholders embodied in GITEX AFRICA
shall amplify the African tech opportunities and bring to forth the world’s next biggest
digital economy.”


One Africa, limitless opportunities in world’s burgeoning tech frontier

With tech-friendly policies in a continent that is now far more accessible, African
investment is rocketing. Analysts predict the tech market is on track to scale from $115
billion to $712 billion by 2050, while growth in start-up funding is six times higher than
anywhere else. In only six years, Africa went from zero to seven unicorns, with four all
born last year.
African talent development is also at its fastest. Global tech titans Microsoft and Google
are already setting up billion-dollar innovation and talent hubs in Africa, while the
number of people with internet access has grown to 522.8 million, or 40 percent of the
African population.


Meanwhile, a youthful populace coupled with Africa’s rapid urbanization is accelerating
digital economic growth, with 70 percent of the Sub-Saharan African population under
30 years of age and 45 percent of Africans set to live in cities by 2025.
The pervasive confidence and upbeat outlook on the African tech landscape are shared
by global start-ups and investors, accentuated by the unrivalled opportunities, global
visibility and economic impact brought about by the debut of GITEX AFRICA.

“I’m thrilled to learn about GITEX AFFRICA next year,” said Ramez El-Serafy, CEO of
Flat6labs, the Middle East and North Africa’s leading early stage venture capital firm,
and an existing exhibitor at GITEX GLOBAL’s North Star start-up showcase.
“Africa is a rising market with boundless opportunities for bold expansion, where start-
ups, investors, accelerators, Venture Capitalists, multinational corporations and the
entire tech ecosystem can construct sustained growth.


“At Flat6Labs, we see first-hand the impact and connections GITEX has continued to
drive for regional and global businesses. Our presence at GITEX is crucial for us and
our start-ups every year, and with Flat6Labs’ expanding footprint across Africa, GITEX’s
expansion into Africa in Morocco is just fantastic news for us.”


Pardon Mujakachi, Vice President of Strategy & Partnerships at Chipper Cash, an
African unicorn fintech platform offering mobile, cross-border money transfer services,
added: “We’re excited to hear that GITEX is coming to Africa, and believe this a
watershed moment for Africa’s future digital economy.


“GITEX AFRICA will create more opportunities for tech entrepreneurs to shine on the
global stage, with Africa a key focal point of innovation and sustainable expansion in
emerging economies. Converging the entire tech ecosystem, GITEX AFRICA will
propel the continent forward in the incubation of start-ups, scale-ups, and unicorns such
as Chipper Cash.”


Enabling Morocco – Africa’s emerging tech hub

At the confluence of Europe, Sub-Saharan Africa, and the Middle East, Morocco is well-
positioned to transform into a regional business hub by leveraging its geographically
strategic location, political stability, and world-class infrastructure.
Morocco is Africa’s fifth-largest economy, the second biggest African investor in Sub-
Saharan Africa, and the largest African investor in West Africa, while it also sits 3 rd of all
African countries in the World Bank’s ease of doing business index.
Foreign investment in Morocco is rising, particularly in export sectors like
manufacturing, through favourable macroeconomic policies, trade liberalisation,
investment incentives, and structural reforms. New Moroccan national strategies
emphasise value-added industries such as renewables, automotive, aerospace, textile,
pharmaceuticals, outsourcing, and agro-food.
Amplifying GITEX GLOBAL’s enduring African association
For years GITEX GLOBAL has advanced the African agenda, in 2022 welcoming its

most heightened participation from the African tech ecosystem yet. This was amplified
by ‘Africa Fast 100’ at its North Star start-up showcase, the largest ever gathering of
African start-ups to be hosted under one roof outside of Africa.
In its largest edition yet, GITEX GLOBAL 2022 also featured involvement from key
African unicorns, such as Jumia, Flutterwave, and Chipper Cash, while welcoming
ministerial delegations from Nigeria, Ethiopia, Morocco, and many more.
GITEX AFRICA 2023 will build on these achievements, curating the most powerful
innovations emerging from the world’s next most sought-after market across the fast-
growing sectors of fintech, e-commerce, cloud, IoT, AI, telecom, and security.

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